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ANALYTICS & INSIGHTS
Responsible Gaming: Lottery Literacy
March 01, 2023
March is Problem Gambling Awareness Month, and our latest issue of Data in Motion showcases some of the research-based efforts Scientific Games has taken to help our lottery partners proactively approach and maintain lottery literacy. This means understanding games, how to play, the odds of winning, minimum age to play, where the money goes, and healthy play. Learn more about our first-of-its-kind responsible gambling study which has established a national benchmark for lotteries.
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2022 Lottery Sales
February 15, 2023
2021 was a record-breaking year for lottery sales. Despite a decline, 2022 fell right in line with Full Line sales over the long term and saw a rise in sales for terminal based (draw) games. In this issue of Data in Motion, we share some highlights of the year.
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ANALYTICS & INSIGHTS
Generational Values of Importance
February 01, 2023
Gen Z, Millennials, Gen X and Boomers have different values of importance when it comes to playing lottery games. In this edition of Data in Motion, instant and draw game players across four generations ranked nine different values, providing Scientific Games and our customers insights on how those values drive behavior such as spend, frequency of play and future intention to play.
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ANALYTICS & INSIGHTS
Blowout Games Popularity
January 18, 2023
Offering a variety of prize structures is important for lotteries to create a balanced portfolio of instant scratch games. The Blowout prize structure has emerged as a player favorite and surged in popularity over the years. In this issue of Data in Motion, we define what Blowout games are and take a closer look at their performance in the marketplace.
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ANALYTICS & INSIGHTS
2022 Holiday Season Sales
December 14, 2022
The holiday season is in full swing with the National Retail Federation expecting holiday sales to reach a record-breaking USD $960 billion – an 8% increase over last season. In this issue of Data in Motion, we take a closer look at holiday retail, online shopping and the lottery category at this time of the year.
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ANALYTICS & INSIGHTS
The Effects of a Large Jackpot
November 16, 2022
Last week saw the largest jackpot in lottery history at $2.04 billion. The excitement of the prize elevated lottery interest and propelled sales across the board. In all, the increased jackpot saw customers buy lottery tickets for the first time due to the jackpot, which allows opportunities to engage with new players with other products and cross promotions.
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